Tablets Make Shopping an Experience Instead of a Dreaded Chore
According to Zmags, 87 percent of tablet owners used their tablets to find and purchase holiday gifts this year; average spending of tablet owners resting at $325! The part that people view as particularly noteworthy with this phenomenon, is that those who bought with tablets found their holiday shopping was quite a sensational experience, as opposed to those who would describe it as stressful and overwhelming. They even shared their purchasing feelings while on their tablet as “happy,” “generous,” “excited,” and “indulgent.” Awesome news for the ecommerce community, yes? Life is only looking better for the coming year. The explanation being, not only because these tablet shoppers showed an increased desire for impulsive purchasing, but also because 55 percent of those surveyed by Zmags plan to shop even more on their tablets in the coming months.
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